EST. 2019 · CHENNAI / BENGALURU
THARUNKUMAR
Fitness creator, entrepreneur and educator building stories that move millions.
A creator's story.
Built through discipline.
Sharpened by craft.
Tharun Kumar is a fitness creator, entrepreneur and educator building at the intersection of performance, storytelling and modern media.
His work spans long-form YouTube documentaries, cinematic brand campaigns, editorial photography and live keynotes.
Mission — to make discipline aspirational. Vision — a generation that trains its body, mind and business with the same intensity.
Based in
Chennai, IN
Since
2019
2019
First video published
2021
100K YouTube subscribers
2023
First major brand campaign
2025
Global brand partnerships
Stories that
move millions.
780K+
YouTube Subscribers
250K+
Instagram Followers
100M+
Total Views
500+
Videos Published
5+
Years of Experience
Trusted by brands that shape culture.
Selected work.
Performance
meets authenticity.
Every engagement is scoped to your objectives — no template, no filler. Just intent, craft and measurable outcomes.
Instagram Reels
Story-driven vertical content that stops the scroll and converts.
- Concept & script
- Production & edit
- Optimised captions
- Performance recap
Dedicated YouTube Videos
Long-form integrations engineered for retention and brand recall.
- Narrative structure
- Cinematic production
- Seamless integration
- Retention edit
Product Launch Campaigns
Multi-platform cinematic rollouts built around your launch window.
- Launch strategy
- Hero film
- Platform cut-downs
- Sequenced release
UGC Content Packages
High-performance UGC crafted for paid media and retargeting.
- Multiple hooks
- Ad-ready variants
- Whitelisting support
- Iteration rounds
Everything a
brand needs.
Explore the full creator profile — demographics, platform analytics, past collaborations, awards and brand-safety framework.
Biography
Full creator profile
Demographics
18–34 · India & global metros
Platforms
YT · IG · X · LinkedIn
Analytics
Avg. 6.2% engagement
Collaborations
50+ brand partners
Awards
Creator of the Year nominee
Brand Safety
Enterprise contracts
Contact
Direct + management
Collaboration packages.
Every package can be tailored. All pricing shared on inquiry.
From brief to broadcast.
Discovery Call
Understand brand, objectives, audience.
Strategy Meeting
Positioning, narrative and platform mix.
Proposal
Deliverables, timeline and creative direction.
Creative Planning
Concepts, scripting, moodboards, locations.
Approval
Legal, creative and brand sign-off.
Production
Studio, on-location, editorial post-production.
Publishing
Sequenced multi-platform release.
Analytics Report
Reach, engagement, sentiment, learnings.
Common
questions.
For anything else, reach out directly.
Most campaigns run between two and six weeks from brief to publishing, depending on scope. Product launches and ambassador partnerships are planned further in advance around your launch window.